It’s important for you to know that every content goes out online in any form whether it’s on social platforms, websites or blogs can actually influence the way your audience looks at you and your company. 

Content Marketing: It’s a strategic marketing approach that focuses on creating and distributing valuable, relevant and consistent content to attract and retain a clearly-defined audience and ultimately, to drive profitable customer action. 
Marketers do this with an intention to attract and convert prospects into customers and later customers into repeat buyers.

 
Now let’s have a look at the following reasons to understand why content is so important:

1.  It can pursue the audience in multiple forms such as a blog post, a Facebook post, and a YouTube video.
2.  It can grab you more traffic because it’s not only the site design that matters, always remember that the content plays a key role on any website.
3.  People can identify you through the content that you have on your website.
4.  Nowadays, content is also the key to generate more sales so the more people read about you, the more they will visit your website and buy from it.

The difference between content writing and copywriting 
The great distinction between content writing and copywriting lies in the purpose of writing it, Copywriting means writing for the sake of promotional advertising or marketing, while the purpose of content writing is to entertain the online audience so they stay longer on the website and engage with the brand. 

So, to achieve the required enhancement your content should:

1.   Increase traffic
2.  Improve your site's ranking (SEO) 
3.  Answer questions 
4.  Speak to your leads and customers 
5.  Encourage engagements 
6.  Increase satisfaction and loyalty 
7.  Generate new leads and sales 
8.  Add values to your products and services

Since blogging is a core part of effective content writing, it is important to go through a brief introduction of it
Blogging is writing interesting and actionable content on a regular basis that is beneficial to the audience. It also provides excellent opportunity to keep the user on the website as long as possible and encourages him to visit the website regularly to read the updated content, which drives traffic to your website, increases your SEO, positions your brand as an industry leader and develops better customer relationships.

Blogs Types:

1.  Show step by step the process of something you create.
2.  List out hacks that help in solving a specific problem.
3.  Show how to make income in your niche.
4.  Make a list of helpful freebies with links.

Your headline is a very important part of your blog post as David Ogilvy the father of advertising said "On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents of your dollar"!

Good Headlines:
" How to or How do ". 
How to improve managing your projects?

How do the best community managers work?

" Lists post "

23 Key Features to Include In Your New Website

Bad Headlines: 

" Over promised " headlines 
Build your business website in 1 day

" Jargon-Filled Headlines "

Jargons are special words or expressions used by a profession or group that are difficult for others to understand.
Examples of most common Drupal Jargons:
(API) An application programming interface 
(ADO) Api.drupal.org
(BLOB) Binary Large Object
(CCK) Content Construction Kit
(CMS) Content Management System

To avoid these headlines, think about crafting headlines your mom (or really anyone unfamiliar with your industry) would understand and want to click on. With this frame of mind, you'll quit using jargons and you'll end up actually enriching your readers and being closer to them.

Why every developer should write a blog? 

Have you ever thought that writing a blog will have a positive reflection on you in the first place as a developer because it assures you the following:
Get a deeper understanding by teaching others: 
To write and educate others, you need to understand what you are doing and be able to teach it, they say you never fully understand a topic until you are able to explain it.
Improve your skills and knowledge:
To have a blog means to present to the globe your abilities and expertise. If you believe "I’m a beginner and I can’t do it” then just stop because “Anyone who stops learning is old, whether at twenty or eighty. Anyone who keeps learning stays young.” – Henry Ford.
Expand your blog to your own business: 
You can expand in all directions once you have your own blog published. You can also create, write and sell your own products, or offer your own services. 

Conclusion 

In short, a company’s success depends on the content it offers!
Blogging is an incredible way to boost your character. Anything you do can be improved by a blog. It opens doors you'd never expected. So be consistent with the topic, show up consistently, write posts in advance, have a list of post ideas and read books, cases, and stories.

If you need help in your next project, you can get your free consultation here and our team of experts will get back to you.
 

Source:www.udemy.com