Introduction

What do you think about using emojis in social media marketing?
Bring your mobile phone and have a quick look at your messages and social media accounts.
I bet that posts with emojis did attract you first, right? 
Emojis are a great tool to have in your posts’ plan, since they are very trendy nowadays in all social media platforms and they are quickly entering the world of marketing. In the near future, emojis will not only be a trend; emojis will be essential!
If you don’t use emojis, you are missing out! These little expressions could make a big difference in your click through rates and all engagement levels; emojis are a very quick and expressive way to make your marketing messages stand out.

What Are Emojis?

Before we begin, it is important to go over what Emojis are; these expressive images are widely used on Facebook, Twitter, and many other social networking platforms.
Emojis are a visual representation of emotions, objects or symbols that are used in electronic messages and web pages. Emojis exist in various styles, including facial expressions, common objects, food, animals and more. The word “emoji” comes from the Japanese language: e (picture), and moji (character).
These little expressions are attention-grabbing and could communicate a ton of meanings and emotions, with just one symbol you can understand the meaning of a sentence faster than reading it.

Why you should use emojis in social media marketing?

Using emojis is important in social media marketing for many reasons:

1-    Emojis are universal

Emojis can express what words can’t! As we know, social media marketing is the easiest way to reach all potential customers around the world; but what about the language barrier? To overcome that we can use emojis; which are considered the universal language of internet, and everybody can understand them. While emojis cannot replace words in all situations, they can absolutely bring them to life.

2-    Emojis Boost Engagements

How using emojis will help your business stay in the audience’s mind? 
Adding emojis to your content will make it catchier and easier to grab the audience's attention; they will read the whole message, comment, react and share your posts.
Statistics show that using emojis in the right contexts and in the right platform can be a powerful marketing tool.
Mobile Marketing Platform LeanPlum discovered that adding emojis to push notifications had increased opened rates by 85%
Business coach Sue B Zimmerman reported that she had grown her retail earnings through Instagram by 40% by adding emojis to her bio and her call to actions.

3-    Emojis show the human side of your company

The most important rule in social media marketing is to be a human. People like to do business with other people- not robots!
For this, you have to consider emojis, which can be used to show customers the human side of your business, and will help you boost your brand awareness. Keep in mind Fun brands are known brands!

4-    They give the essence briefly

One of the best advantages of using emojis is saving space. In some cases, a simple smiley can replace almost the whole sentence.
Most of the online audience use mobile phones for social media. Therefore, space saving has become a crucial element in catching the reader’s attention, but you must consider that too many emojis in your social media marketing will seem irritating or just confusing, so you must avoid overusing emojis. 

Emojis interesting facts:

1-    Emojis were developed in the late 1990s by the Japanese communications firm NTT DoCoMo.
2-    In total there are 3,178 emojis in the Unicode Standard till October 2019
3-    95% of Internet users have used emojis. Over 10 billion emojis are sent daily.
4-    Emojis in a Tweet can increase engagements by 25.4%. 
5-    Adding emojis to a Facebook post can increase the number of likes it gets by 57% and the number of comments and shares for the post gets by 33%.

Do you need help with your social media marketing?

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